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Your individual oral care product


With DENTAL-Kosmetik, you receive a comprehensive all-in-one solution that accompanies you from the initial concept idea to the finished oral care product. Take advantage of more than a hundred years of experience to design your customized product together with us.

Private label - Oral hygiene

From the recipe to the shelf

As a private label partner, you benefit from our comprehensive expertise and an all-round service that takes your product from the initial idea to market maturity. Our product range, from toothpastes to mouth sprays, is already enjoying success in markets from Germany to East Asia. With an extensive portfolio of scientifically developed recipes, which are constantly optimized by the latest research results and consumer studies, we lay the foundation for your tailor-made product. Our experienced sales team will provide you with detailed advice on formulations, quantities and packaging, accompanying you from the first sketch to the market launch of your dental care range. We accompany you to your success.

Research & Development


In the high-tech laboratories of our research and development department, the future is already the present. Here, we are quick to pick up on trends for the design of innovative dental and oral hygiene products and constantly develop existing products further. In addition to the core topics of dental health and new flavors, the integration of ecological and social criteria is becoming increasingly important. These processes are accompanied by modern testing methods, including compliance with all requirements of the EU Cosmetics Regulation 1223/2009/EU.

Fast reaction to trends

Take advantage of market changes quickly.

If you want to implement new trends quickly, you've come to the right place. Whether you need a small quantity for an individual creation or are planning a larger batch for the mass market. We understand that every need is unique and therefore offer customized solutions with the highest quality standards. Let's work together to realize your vision - be it for your personal brand or a limited special edition.

Our quality points

Excellent standards for your desired product.

Quality, customer orientation and environmental awareness play the most important roles in all our company and product areas. These values serve you in the joint development and production of your oral care product and in marketing it to your end customers.

IFS-HPC and cosmetics GMP certification
Extensive product portfolio
Over 115 years of experience in the oral care sector
In-house research and development
Production location Germany

Creation and production

Added value from the recipe to the outer packaging

During the design process, our experts listen carefully to your ideas and objectives and advise you on individual formulations, quantities, tube and packaging solutions. Choose an individual product from our range of toothpastes, mouthwashes and mouth rinses. Or work with us to create a cross-product dental care range.

Why DENTAL-Kosmetik

Passion for high-quality dental care.

DENTAL-Kosmetik GmbH & Co. KG is a company with a long tradition and an innovative spirit that has been very much alive from the very beginning and which has not been affected by the ravages of time. As early as 1907, our founders filled the first machine-produced toothpaste in metal tubes with Chlorodont toothpaste. Through research and development, we discover new customer potential and guarantee high-quality oral care for everyone. State-of-the-art production facilities, high-tech laboratories and an in-house data network with an integrated merchandise management system ensure efficient workflows and reliable quality. With our expertise, commitment and innovative approaches, we are shaping our vision of oral hygiene that is on everyone's lips.

Our brands

Benefit from our expertise.

As references for our expertise, we are happy to refer to our own brands for various target groups, which have successfully established themselves on the market and enjoy great popularity. With our extensive experience, we work with you to develop the market niche and positioning of your product.

Putzi strawberry

For children up to primary school age


For cleaning beginners until they start school


For comprehensive protection and lasting care


For brushing your teeth with fun


To revitalize the natural tooth whiteness


For mature teeth

Which product can we realize for you?

We look forward to hearing from you. During the initial consultation, we will work with you to determine the feasibility of your product idea and discuss possible formulations and product variants.