Ottmar Heinsius von Mayenburg (1865 - 1932)
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A company with traditionIn 1907, the chemist, OTTOMAR HEINSIUS von MAYENBURG (1865 - 1932) developed Chlorodont toothpaste in a small laboratory in the attic of the "Löwen" chemist's in Dresden. Twenty years later it was the world's leading brand and the Dresden "Leo-Werke" stood confidently at the forefront of the German dental industry. |
| 1907 | The Leo laboratory is founded in the attic of the "Löwen" chemist’s in Dresden's Old Marketplace by the pharmacist and chemist Dr. Ottomar Heinsius von Mayenburg. Chlorodont toothpaste - the first machine-made toothpaste contained in metal tubes - is developed. |
| 1917 | The "Leo-Werke" company is established in Dresden-Neustadt where DENTAL- Kosmetik GmbH &Co.KG is located today The company at this time has 60 employees. |
Draft by Henry DuMont (1915)
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A successful advertising design
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| 1924 | The "Leo-Werke" company becomes Europes´ largest toothpaste manufacturer with a the staff of 1,000 and 27 subsidiaries in Germany, Europe, and overseas. Manufacturing programme: Oral and dental care products, cosmetics and pharmaceutical preparations (the famous Leo Cream and Leo Pills among others). |
Leo-Werke in around 1920
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Advertisement in around 1920
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| 1939-1945 | Production continues during the war. The public is educated with regard to proper dental care within the scope of public health activities. |
| Feb. 1945 | The "Leo-Werke" company is severely damaged in the air raids on Dresden. |
| Nov. 1945 | Production is resumed in the main works in Dresden and the company reconstructed step by step. |
| 1952 | The company becomes a state-owned enterprise and is renamed VEB Elbe-Chemie. |
Decorated carriage for the May 1st procession
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A new brand (1961)
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| 1952-1989 | The company is active as a facility specializing in oral and dental health care products in the German Democratic Republic. |
| 1990 | The company is reorganized as Dental Kosmetik GmbH Dresden. It is managed by the "Berlin Treuhandanstalt". Modern production plants are commissioned. |
| May 1st 1992 | The company is reprivatized: sole proprietor is the Munich-based ARGENTA International Investment Company mbH. [www.argenta.de] |
Administrative building after reconstruction in 2002
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Located in the middle of the Dresden Neustadt quarter
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| 2007 | 100th company anniversary (see also www.chlorodont.de) |
Anniversary exhibition in the Dresden Museum of Hygiene...
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...March - May 2007
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